Why We Build in the Open
We believe building in public creates better products. Here's why transparency matters more than perfection.
The Case for Open Building
There's a common belief that you should ship in secret, polish everything, and only reveal your work when it's ready. We disagree.
Building in the open means sharing your process — the messy middle, the wrong turns, the small wins. It's not about being perfect. It's about being honest.
What We've Learned
-
Feedback comes sooner. When people can see what you're working on, they can help you course-correct before you've gone too far down the wrong path.
-
Accountability builds momentum. Knowing that others can see your progress (or lack thereof) is a powerful motivator.
-
Community forms naturally. When you share your process, you attract people who care about the same things you do.
How We Practice This
Every week, we publish our progress — what we built, what we learned, and what we're struggling with. Sometimes it's polished. Often it's not. But it's always real.
The best products aren't built in isolation. They're built in conversation with the people who will use them.
We're not saying every project should be open source. But every project can benefit from being open about its process.
What's Next
We're continuing to refine our tools and our process. If you're interested in building this way, we'd love to hear from you.